> Thailand’s Premium Mango Jelly Brand HNK Signs Official Distribution Agreement with The Mall Group
> Set to Enter Siam Paragon, Emporium, and EmQuartier
Thailand’s premium mango jelly brand, HNK, has officially signed a distribution agreement
with The Mall Group, the country’s largest department store and premium market chain.
HNK is a company that produces high-quality jelly using fresh Thai Mahachanok mangoes and
has gained significant popularity among Korean consumers through its exports and supply to
GS25 convenience stores in South Korea.
Furthermore, with a recent strategic investment from PARTNERHUB, HNK has become a subsidiary,
securing momentum for its expansion into the global market.
Building on its successful presence in the Korean market, HNK has entered into an agreement with
The Mall Group and is set to launch in Thailand’s leading premium retail channels, including
Siam Paragon, Emporium, and EmQuartier, marking its official entry into the high-end brand market.
With this partnership, HNK aims to expand its market share in Thailand, while also launching its
own e-commerce platform and expanding online sales channels through Shopee and Lazada to
strengthen its presence in the ASEAN region.
Additionally, HNK plans to continuously introduce differentiated premium product lines
that cater to Thai consumers’ preferences while enhancing global brand recognition through
diverse marketing initiatives.
